Director of Marketing
Job Closed
Overview
Required skills and experience: -You want to join a company that is disrupting the status quo -You are more focused on getting it right than being right -You enjoy working hard when there is no politics and fun game changing work to do -Highly analytical and intellectually curious -Enjoy a collaborative, iterative working style that can handle ambiguity -Enjoy building -You are a leader by nature -You are great at prioritization -You are an up and comer ready to take on a gig with limitless growth potential -Experience in working with staffing firms or HR Technology companies specializing in recruiting -3+ years experience managing a team -Bachelor's degree -5 years working in a professional environment -Nashville, TN (open to remote candidates) What you need to know: The Director of Marketing will work with our internal teams to develop a data driven strategy that covers paid media, marketing automation, website, events, and all other collateral. In this full-time position, you will partner with various stakeholders and work through ensuring full sales and marketing alignment, driving leads and revenue growth and predictability. You will obsess over funnel performance, and you will be supported by a mix of in-house and external support. This role is a dream for a marketer looking to build a marketing operation through hard data, obsessive collaboration and in a winning culture. At Relode, we are on a mission to make hiring better for everyone. We will be bold in our marketing, relentless in our delivery and remain steadfast on our mission. Job selling points: Relode is a technology platform built to help transform the recruiting process by making hiring better for everyone. We combine the power of technology with the work ethic of a boutique staffing firm. Additional job details: -Lead a team of marketers to deliver on Growth targets. -Build our Brand presence across multiple channels, with limited budget for brand -Create and drive our Demand generation machine, developing a vertically targeted multi-channel demand generation strategy to drive growth. -Deeply understand the end-to-end pipeline with a focus on attracting high intent leads, prospects & accounts, accelerating pipeline and driving conversion. -Work cross-functionally to map the entire buyer journey from lead to opportunity and overlay customer persona needs, triggers and value propositions. -Partner with multiple stakeholders to design, launch, and evaluate demand gen campaigns, including ABM, across a portfolio of channels (digital organic/paid, email, events, webinars, etc.). -Make data informed decisions to continually test/optimize ROI and the right channel budget mix to achieve goals. -Analyze gaps/opportunities in the buyer journey (top, mid, and bottom funnel) and identify the necessary assets, content, and programs in collaboration with product marketing, content marketing, events, and sales. -Define and own KPIs to drive overall pipeline goals; evaluate campaign performance outcomes and measure success across all stages of the buyer journey. -Partner closely with Marketing Ops, Sales Ops and SDR team to optimize lead scoring, establish a frictionless lead routing process and increase conversions. -Lead and build a team of campaign managers, events managers, and regional marketers to execute upon campaign plans and drive global demand.
Qualifications
- professional marketing (5+ years)
- Do you have professional experience working with staffing firms, HR staffing firms, or HR Technology companies specializing in recruiting?
- Do you have experience with SAAS or staffing?
- Do you have 3+ years experience managing a team?
- Bachelor's degree or higher
Benefits
Company
Our client connects businesses with qualified candidates to contract or hire through the unique combination of people and technology—to access talent in ways not previously possible. Sourced through our ever-growing, specialized network of vetted recruiters, our technology platform matches expert recruiters to open positions, providing key insights to accelerate hiring. Our platform helps businesses fill even the most challenging reqs, while providing better hiring experiences for everyone: hiring managers, talent acquisition teams, recruiters, and candidates alike. Our client's employees are passionate about improving hiring for everyone. We are located in Nashville, TN with people spread all across the United States. Professionals who join our client embrace these values: • Driven - We are driven to give outstanding experiences and outcomes. • Bold - We are transforming traditional hiring with speed and transparency. • Growing - We value curiosity, learning and improving ourselves and our industry. • Accountable - We stand behind our commitments and take pride in how we show up every day. • Caring - We care about transparency, openness, dignity and respect for our colleagues, clients and our industry.