Marketing Lead

Overview

Our client is searching for a Marketing Lead to fill a remote permanent role for a healthcare company. The primary goals for this position are to support brand awareness and drive program engagement. While remote this role will require some travel to New York, NY for meetings occasionally. In this role your responsibilities will include establish strategic direction for inbound and outbound marketing capabilities and processes; Work with business leaders to define marketing campaign goals; manage programs, people and budgets for email, digital and direct mailing campaigns; and plan, scope and deliver product and company announcements. Additionally you will manage digital/web strategy to increase traffic and monitor and measure campaign growth and attrition and design and copywrite content for patient and physician communications announcing our program. The ideal candidate will have at least 7 years of marketing experience preferably with a passion for improving healthcare. We need a candidate with expertise developing and maintaining maintaining Google Ads, LinkedIn Ads, Facebook Ads, etc.; someone with in depth experience with Hubspost, Marketo, SalesForce, Pardot or Eloqua; and the ability to work in a fast paced start up. The ideal candidate will have knowledge of and the ability to follow marketing best practices ensuring compliance with privacy laws and other healthcare compliance statutes. What you need to know: Fully remote Top Skills: 1. 7 years of marketing in healthcare 2. Ability to work in a startup environment 3. Ability to implement/drive Web/digital marketing 4. Ability to manage campaigns, people and budgets Interview process:1. Video Interview with hiring manager 2. Video Interview with company leadership 3. Interview with HR/Panel if necessary 4. Hire Job selling points: Additional job details:

Qualifications

• Healthcare Marketing (7+ years)
• Have you created or driven Web or Digital marketing campaigns?
• Have you managed email or direct mail marketing campaigns?

• Please list any of the following you have used for marketing campaigns: Hubspost, Marketo, SalesForce, Pardot or Eloqua;

Benefits

Company

*Information pending