Senior Manager or Director - Marketing

company

myPlace Health was founded in 2021 by mission-aligned healthcare leaders and organizations that are committed to drastically improving health outcomes, quality and experience for vulnerable older adults and frail seniors. We are a multidisciplinary team of clinicians, operators, technologists, entrepreneurs, and builders who are united around our mission and seek meaningful careers that improve the lives of some of the most vulnerable members of our community.

qualifications

• Bachelor's degree or higher
• Marketing (5+ years)
• Have you applied or previously worked at myPlace Health in the last 12 months?
• Have you talked with a recruiter by phone about this position?
• Experience with hands-on experience AND strategy experience?
• 3+ years of experience in ALL of the following:
  • Project Management
  • Multi-channel marketing
  • Strategy/Development
• 3+ years of experience in ALL of the following:
  • Healthcare Marketing
  • Management
• Do you have Healthcare Marketing experience within the last 2 years?

• 1+ years of experience in ANY of the following:
  • PACE Model
  • Value-Based Care
  • High-Growth Company
  • Geriatric Experience

overview

Join our client as a Senior Marketing Manager/Director to lead the development and execution of marketing strategies targeting high-risk seniors and frail older adults. This role involves managing social media accounts, analyzing campaign data, and ensuring compliance with regulatory guidelines. This leader will be responsible for developing and optimizing the overall marketing strategy, developing marketing and branding assets, and crafting a consistent message that instills trust in the target audience of frail and disabled older adults. Additionally, this individual will be instrumental in developing new multi-channel marketing campaigns and driving engagement with our key audiences. Some management experience required. Key Responsibilities ● Partner with key leaders across the organization to develop the marketing strategy, build the library of assets, and execute against plan. ● Manage social media accounts and message creation (e.g., Instagram, Facebook, LinkedIn, Twitter, TikTok, others). ● Develop culturally appropriate messages and adapt marketing assets in ways that resonate with the diverse communities served. ● Partner with and oversee relationships with external partners and vendors to drive creative design, production, and syndication of brand message. ● Identify new marketing opportunities in the community, build relationships with key strategic partners (including health plan sponsors), and coordinate campaigns with those partners. ● Support the Growth & Outreach Team by listening to their marketing needs and also in promoting, coordinating, and managing community events. ● Partner with the Growth & Outreach Team to analyze critical sales data (e.g., conversation ratio, sales cycle, lead sources, sales activity, sales events, etc.) and derive actionable insights on how they can improve marketing strategies. ● Develop and manage marketing strategies and campaigns, such as outdoor marketing (e.g., billboards, bus stops, radio, TV, etc.) and digital marketing to reach prospective participants, family members, caregivers, providers, community partners, and job applicants. ● Analyze data for all marketing campaigns to determine efficacy, identify key trends, and inform future strategies. ● Support internal and external marketing activities such as corporate communications, company events, and ad hoc development of materials. Schedule and Shift Details ● Hybrid - 8a-5p, M-F, onsite up to 5x/month (1day/wk) 401k with Employer match Your choice of 6 medical plans, with premium coverage of up to 80% for employees and 75% for all dependents Dental, vision, health savings account, flexible spending accounts, short- and long-term disability coverages PTO starting at 20 days per year; plus 12 paid holidays per year, and 2 floating holidays per year Generous CME/CEU budget and time off, and professional development opportunities One-time stipend towards setting up your home office (for remote or hybrid roles) Family friendly policies, including paid new parent leave!

benefits