Social Media Specialist

Overview

As a Social Media Specialist at our client in Nashville, Tennessee, you will be responsible for executing social strategies to drive engagement, brand advocacy, e-commerce sales, and recruitment. You will collaborate with various teams to develop innovative cross-platform programming and maintain a strong visual presence on social media platforms. The role requires a Bachelor's degree in Marketing or related field, along with 4+ years of experience in a similar capacity. Key Responsibilities ● Execute social strategy to drive increased engagement, brand advocacy, ecomm sales, and recruitment and job interest. ● Establish and reach/meet KPIs and benchmarking with reporting monthly on goals ● Develop and execute innovative social cross-platform programming on Instagram, TikTok, Facebook, Pinterest, Threads, LinkedIn, Glassdoor, Indeed, Google My Business and emerging platforms. ● Gather UGC from employee networks, catalog, and leverage on social platforms ● Create and direct visual presence on social media platforms. Maintain a strong visual personality and style guide. ● Develop monthly calendars across channels based on goals that incorporate content based on brand themes and goals including visual asset and/or prompt and caption/copy. ● Schedule all content, monitor all channel comments and DMs to reply within company standards and expectations. ● Work with Talent & Community team to create optimal influencer content strategy for owned social channels. ● Work with support and operational teams to address inquiries and escalate complaints as needed. ● Analyze competitor activity on an ongoing basis to provide applicable learnings that will inform the social strategy. Schedule and Shift Details ● Include work schedule and shift expectations. Include on-call only if on-call is stated in the job description. Leave empty if not specified. Travel ● Include if job description specifies local, regional, or occasional travel requirements. Leave empty if not specified.

Qualifications

• Bachelor's degree or higher
• 1+ years of experience in ANY of the following:
  • Microsoft Office
  • Excel
  • Google Docs
• Social Media Specialist (4+ years)
• Native social platforms and third-party monitoring and scheduling tools (e.g. Sprout Social, Hootsui (1+ years)
• Med Spa, Aesthetic, Beauty Luxury Brand or related content. (1+ years)

Benefits

Company

We are on a mission to positively impact our patients and their families and inspire a renewed sense of hope and confidence by providing exceptional home health, palliative, and hospice care. To meet the unique needs of every patient and family, our extraordinary care teams serve as way finders and way makers by delivering individualized care plans and experiences, wherever you are.