Marketing Content Copywriter Specialist

Nashville, TN 37201
Full-time

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Overview

Our client in Nashville, TN is seeking a Marketing Content Copywriter Specialist to join their dynamic team. The role involves executing content strategy, writing copy for various channels, collaborating with teams, and maintaining brand standards. The ideal candidate will have a Bachelor's degree in Marketing or related field, 4+ years of experience, and a passion for quality content and creativity. Key Responsibilities ● Execute content strategy to drive brand engagement, organic search, and brand recognition ● Write copy related to each brand for channels like: email, website, blog, social media, print, and more. ● Collaborate with operations teams to assist in internal communication ● Develop brand a product stories that align with campaigns and company goals ● Partner with other teams to assist in projects and communicating complex ideas to different audience segments ● Manage monthly content calendars across brands ● Analyze competitor activity on an ongoing basis to provide applicable learnings that will inform the social strategy. ● Maintain brand standards and voice in collateral ● Establish and reach/meet KPIs and benchmarking with reporting monthly on goals Schedule and Shift Details ● Standard work schedule with occasional overtime.

Qualifications

Required
  • Bachelor's degree or higher
  • 1+ years of experience in ANY of the following:
    • Microsoft Office
    • Excel
    • Google Docs
  • Marketing, Communication, Journalism, or related field (4+ years)
  • Familiarity with marketing platforms for email and sms like HubSpot and Pardot or Marketing Cloud (1+ years)
  • Med Spa, Aesthetic, Beauty Luxury Brand or related content. (1+ years)

Benefits

Relocation Assistance Childcare Assistance Wellness Programs Childbirth or Adoption Assistance Paid Time Off Pension Employee Assistance Program Mental Health Coverage

Company

We are on a mission to positively impact our patients and their families and inspire a renewed sense of hope and confidence by providing exceptional home health, palliative, and hospice care. To meet the unique needs of every patient and family, our extraordinary care teams serve as way finders and way makers by delivering individualized care plans and experiences, wherever you are.
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