B2B Content Specialist

Overview

Required skills & experience (the 5 “must haves” to be considered): 1. 3-5 years of content writing and marketing experience 2. Must have B2B marketing experience 3. Some knowledge of the following programs (or similar): Google Analytics, Google AdWords, Adobe Creative Suite (Photoshop, InDesign, Dreamweaver, etc.), Salesforce, Pardot 4. Understanding of and experience working in the healthcare space highly desirable. An eye for design and attention to detail required. 5. Should be a proactive self-starter with the ability to work independently. What you need to know: • As a B2B Content Specialist, you will contribute to and execute on a variety of marketing initiatives by creating key content assets such as whitepapers, case studies, blog articles, RFP responses, and more. • A key aspect of this role is the ability to think outside the box and create new and interesting ways to engage potential and current clients. • The ideal candidate is highly organized, passionate about his/her work, and a self-starter. • Work with market managers, product marketing, and sales enablement to establish a content strategy and maintain a content calendar • This role will also have the opportunity to develop and scale Account-Based Marketing strategy including, partnering with Sales to identify top accounts and execute on campaigns that focus on highest-value accounts (both customer and prospect driven) • Collaborate with sales to ensure content is understood and leveraged throughout the sales funnel

Benefits

Company

We are the premier patient engagement company enabling superior engagement and care coordination across the continuum. As the proven healthcare technology partner, our suite of integrated solutions empower care providers to achieve the Quadruple Aim by reducing preventable readmissions, increasing CAHPS scores, improving labor utilization, and fostering patient and clinician engagement.