Director of Paid Media

Overview

Requirements: 1. Bachelor’s Degree or equivalent work experience 2. 4+ years of experience working in digital marketing, preferably in a high-growth start-up 3. Experience building, executing and managing Google Search Ads, Facebook Ads, and Instagram Ads (required) 4. Google Adwords Certified (required) 5. Experience building, executing and managing SMS outreach campaigns, email campaigns and Snapchat ads (preferred) 6. High attention to detail and strong execution skills 7. Strong communication skills with the ability to successfully collaborate across teams 8. Ability to work in a fast-paced, constantly evolving environment 9. Eligibility to work in the US without Company sponsorship for a work visa or employment-based green card What you need to know: -Design, implement and manage digital marketing campaigns to grow our House Call business. Create campaigns that are in-line with our company's growth and ROI goals. -Create and oversee paid SEM (Google Ads, Bing), paid Social (Facebook, Instagram, YouTube, Snap, Twitter), and display/banner ad campaigns across the web. -Assist in SMS outreach campaigns and email marketing efforts. -Hold responsibility for attribution/tracking of digital campaigns. -In addition to the Ads interface, work with programs such as CallRail and Jotform to track results from 'top to bottom' of the marketing funnel. -Report directly to our company's Head of Growth and collaborate closely on key marketing and growth initiatives.

Benefits

Company

The client was founded to empower people to improve healthcare right in their own neighborhoods: we give patients direct access to healthcare professionals, and we give our Responders the opportunity to provide care in their communities. Client is a non-transport service and provides only on scene care. Above all, we believe the desire to do good and technology are powerful forces. By combining them, we can make the world a kinder, safer, healthier place one neighborhood at a time. This localized approach also allows us to help our friends and neighbors with non-life-threatening conditions, connecting them with healthcare options for lasting care within their communities.