Head of Engagement Marketing

Overview

Required skills & experience (the 5 “must haves” to be considered) 1. 5+ years experience in building effective consumer engagement marketing programs with demonstrated success 2. Consumer-based engagement marketing experience 3. Experience in creating data driven processes and leveraging statistical tools to run marketing experiments 4. Experience building consumer brands in the aging adult market a plus 5. Experience with cross-functional team management, coordinating and leading across a variety of functional areas (e.g social workers, engineers, case managers) What you need to know • Lead the design and implementation of the entire family engagement funnel • Develop all consumer touchpoints – print/digital outreach materials, scripts and training for our internal and external allies • Opportunity to join a mission-driven early-stage start up that maintains work/life balance • Top notch benefits

Benefits

Company

We manage the financial risk of longevity. We are an experienced team of tech + healthcare entrepreneurs and physicians who are also proud family caregivers ourselves. We have lived the challenges of caring for our parents first hand, and are on a mission to make life easier for families. Utilizing machine learning, design and data, we are making early access to support services more accessible, and affordable for families. Our algorithms are used to individually underwrite a pre LTC offering which can be sold as a standalone, employee benefit or as an add-on to existing LTC policies/annuities/hybrids. Our technology can also improve outcomes in the $2T in-force LTC policies by delaying nursing home utilization through carefully targeted care interventions and help to family caregivers.