Social Media & Influencer Marketing Manager

Overview

Required skills & experience: • 4-6 years of social media and partnership/influencer marketing experience, preferable within a digital or e-commerce brand, including directly managing social channels (ex: Facebook, Instagram, LinkedIn, Twitter, blog). • Proficiency with social analytics, partnership ROI measurement, and general channel KPI and CAC reporting. • Experience in social media and influencer tools to help drive efficiencies and scale. • A storyteller with experience in messaging strategy, brand copywriting and grammar. • The ideal candidate is a proactive, driven, creative, and organized individual with the ability to balance multiple priorities simultaneously. • Can guide and present themselves to partners and leaders across multiple departments. What you need to know: • We are looking for an experienced Social Media & Influencer Marketing Manager to drive brand awareness, grow our community as well as our customer base. • This role will own the strategy for our owned social channels, and develop an in-house approach to influencer and brand ambassador marketing. • Set strategy for our social channel positioning and content calendar. • Work cross-functionally with the creative team for asset creation, and ensure all aspects of content posted on social including copy are in alignment with the brand and content pillars. • Manage influencer marketing efforts to maximize reach by audience and to develop new and engaging content for owned and paid channels. • Thoughtfully develop long term influencer relationships to become ambassadors for the brand. • Own strategy for UGC and influencer partner content distribution and utilization to drive business and brand goals. • Own our referral program. • Own strategy, expansion and optimization of the program to drive new customer acquisition and customer retention. • Provide recommendations on new executions, partnership ideas, and activations to further promote our brand awareness, engagement and new customer demand. • Stay current on platform best practices and educate internal teams on those learnings to guide creative development. • Track, measure, and analyze performance on a weekly, monthly, and quarterly basis, and help identify key trends and learnings to communicate to internal groups. • Partner cross-functionally with Creative, Performance Marketing, Public Relations, and Customer Care teams on strategies and execution. • Manage current small team that oversees owned social channel strategy and execution.

Benefits

Company

We believe that health tests shouldn’t be hard to get – or hard to understand. Our experience is simple. You order one of our kits online, you collect your sample from home and return it via pre-paid mail to one of our fully-certified partner laboratories. A board-certified physician in your state will review and validate your results before you get them. We provide a complete, easy-to-read results report online in just a few days. Our comprehensive tests measure key biomarkers through samples that are collected in the comfort of your home. We empower individuals by providing easy access to health data. We are proud to offer 30+ consumer-initiated, regulatory-compliant tests…without a lab visit.