Account Manager-Edited

Company

For over 120 years, we have served as North America’s number one industrial sourcing platform and marketing powerhouse. We serve professionals on both sides of the industrial buying process to create solutions that inform, support, and empower industry. We are trusted by millions of industrial buyers who have leveraged our content and expertise since 1898. We connect buyers, engineers, and MRO professionals to over 500,000 North American manufacturers daily. We have a dedicated team of specialists who ensure you always have vetted and up-to-date company information to get your job done faster.

Qualifications

• Bachelor's degree or higher
• 3+ years of experience in ANY of the following:
  • managing SEO accounts with proven results, preferably for medium and large businesses.
  • Working knowledge of creating and implementing Google Ads conversion goals
  • Proficient in Google Ads, Google Analytics, and Google Tag Manager
  • Working in a Search Marketing role

Overview

Required skills and experience: ● 3+ years of experience in a search marketing role. ●Deep knowledge and understanding of the most up-to-date search best practices. ●Proficient in Google Ads, Google Analytics, and Google Tag Manager. ●Proficient in AHREFs, SEMrush, Moz, and/or other search engine optimization tools. ●Experience managing SEO accounts with proven results, preferably for medium and large businesses. ●Working knowledge of creating and implementing Google Ads conversion goals. What you need to know: ●In this fast-paced agency-style role, you will serve as an organic and paid traffic generation expert for manufacturing businesses both large and small. Through our partnerships with Google Adwords, Bing Ads, Optmyzr, Hubspot®, and tracking with Google Analytics, Ahrefs, SEMrush, and other tools, we’ll look to your analytical skills to drive success for our customers’ SEM programs. ●You’ll work with a team of over 60 marketing experts who specialize in search marketing, lead generation, design and development to manage our B2B customers in the industrial space. ●Act as the main point of contact for clients, analyzing keyword and content research and reporting strategic ideas and data performance via emails and monthly calls. ●Build, optimize, and analyze organic and paid search campaigns to drive key performance metrics. ●Work with SEO Analysts and SEO Coordinators to manage client search campaigns, utilizing best practices to identify opportunities for traffic development. ●Research keyword phrases to identify most beneficial opportunities for targeting and content creation ●Provide recommendations and execute strategies for all paid campaign components, including keyword research, ad copy development, bidding optimization, ad schedule optimization, device and location adjustments, negative keyword list development, A/B ad testing, and more, in accordance with client goals ●Audit and monitor client websites to bring up to current usability and SEO standards ●Audit existing Google Adwords accounts, identifying opportunities to optimize campaigns.

Benefits