Patient Marketing Specialist

Overview

Required Skills and Experience: 1. 2+ years of professional experience in a Marketing or Communications related role (Marketing Agency, Project Management, Business Strategy, etc.) 2. Experience with Direct Marketing (including Direct Mail and Digital Marketing) 3. Ability to create and write copy for Marketing Materials 4. Strong written and oral communication skills 5. Proficient in MS Office Suite (Word, Excel, PowerPoint) 6. Bachelor’s Degree in Marketing, Communication, or Related Field (Required) What you need to know: 1. Schedule: Monday - Friday, 8-5pm CST 2. This can be remote or in the Memphis office Job Selling Points: 1. Full Benefits (Medical, Dental, Vision) 2. 401K Plan 3. PTO, Sick days 4. Tuition Reimbursement 5. Remote Opportunity 6. And much more! Additional Job Details: In this role, The Patient Marketing Specialist plans, recommends, implements, and helps optimize marketing communications to patients based on detailed quantitative analyses using data-driven models, market segmentation, and other best practices and solutions to maximize enrollment in Prospero's services. The Patient Marketing Specialist's work assignments are varied and frequently require interpretation and independent determination of the appropriate courses of action. Key success metrics for the role include enhancing call performance, successfully implementing marketing strategies and campaigns, and supporting the development of engagement & enrollment goals. This position will report to the Director, Patient Marketing. Primary Responsibilities: * Develop & implement multi-channel patient marketing strategies that enhance our success in engaging & enrolling the most appropriate patients for our services * Work closely with the patient engagement team to develop and implement call scripts, written materials, A/B testing, and research & development of optimal tactics in order to exceed engagement & enrollment targets * Look for ways to provide consistent improvement of our patient engagement & enrollment activities

Qualifications

• Bachelor's degree or higher
• a Marketing or Communications related role (2+ years)
• 2+ years of experience in ANY of the following:
  • Direct Marketing
  • Direct Mail Marketing
  • Digital Marketing
  • MS Office Suite

• What are you minimum salary expectations to consider making a move?
• What multi-channel marketing strategies do you have experience using?
• What is your experience creating and writing Marketing Materials (what was the content you created about, who was your target audience, etc.)?

Benefits

Company

Our client is a Hospital and Health Care company that provides home-based medical care, to people living with serious illness/complex health conditions. They believe that all patients deserve to feel empowered to reclaim their story and write the next chapters of their lives with joy and dignity.