Digital Marketing and Content Specialist

Overview

Position Summary: The Digital Marketing Specialist participates in the development, implementation and of strategic marketing and communication plans for both brands of our organization. The Digital Marketing Specialist is responsible for creating content for multiple channels, including websites, external digital/search presence, advertising, mass emails, graphics, and public relations materials. Responsibilities: • Produce a steady stream of compelling content, including blog posts, podcasts, emails, videos, white papers, scientific literature reviews, ads, collateral materials, graphics, and website content • Manage the upkeep of company websites and other digital properties • Perform regular audits of digital properties and optimize for best performance • Collaborate with web hosting company, and other vendors for marketing initiatives • Collaborate with other departments on projects, including Recruitment and Outreach teams • Utilize research tools to conduct audience, industry, and competitor keyword research • Participate in building and strengthening SEO/SEM efforts • Build partnerships with relevant websites/thought leaders/influencers to help generate inbound links • Brainstorm new and creative growth strategies for digital and content marketing, actively participating in editorial strategy meetings • Assist with research, including surveys and focus groups, to test content • Adhere to company tone and voice by editing for grammar, usage, consistency, accuracy, and style • Stay up to date on latest digital marketing, content marketing, and publishing trends, best practices, and technologies Experience & Education: • BA in communications, marketing or related field • Professional writing skills (cover letter required with application) and experience creating written content for multiple media formats • Design skills (portfolio required with application) and demonstrated proficiency with Adobe Creative Suite software • Knowledge of website platforms, website hosting, and website maintenance • Solid understanding of SEODesign • Proficient in HTML/CSS • Vendor management experience

Qualifications

• Bachelor's degree or higher
• SEODesign (1+ years)
• 1+ years of experience in ANY of the following:
  • HTML5
  • Cascading Stylesheets (CSS)
• Adobe Creative Suite (1+ years)

Company

Our client is a Mental Health Care company that provides personalized eating disorder treatment for teens, young adults, and adults of all genders. They offer comprehensive psychological, nutritional, medical, and psychiatric care at multiple locations across Minnesota, Ohio, Washington, and Pennsylvania.